THE MEDIA GUY
The Media Guy is a media waste identification and media investment optimization company with more than 40 years’ experience.
The company was founded by Howard Greenberg, who spent over 40 years in the publishing business - the “other side of the desk” as we like to think of it. Howard understands the nuances of valuation and uses his experience to identify waste in media investment through a proprietary methodology for converting print investment to a comparable CPM basis across all channels.
The Media Guy's Waste Indicator Tool™ is then employed to compare all of the client's media spend to ensure you only pay for the true size of the audience and reallocate savings for higher efficacy and efficiency.