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The Media Guy is a media waste identification and media investment optimization company with more than 40 years’ experience. 


The company was founded by Howard Greenberg, who spent over 40 years in the publishing business - the “other side of the desk” as we like to think of it.  Howard understands the nuances of valuation and uses his experience to identify waste in media investment through a proprietary methodology for converting print investment to a comparable CPM basis across all channels.


The Media Guy's Waste Indicator Tool™ is then employed to compare all of the client's media spend to ensure you only pay for the true size of the audience and reallocate savings for higher efficacy and efficiency.

Howard Greenberg

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