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THREE EASY STEPS
Analyze media placements across all channels against a proprietary CPM model and identify where to eliminate spend that’s no longer valuable for the brand.
Negotiate new rates based on projected paid circulation & penetration and use a % of savings to invest in data mining & research.
Deploy the research results to strategically and surgically make additional media buy changes & monitor annual buys, including up-fronts.
Confidence in Your Media Buy in a Volatile Media Landscape
We guarantee to save you money or we don't get paid.
The Media Guy uses WIT, its proprietary Waste Indicator™ tool, to convert all media to a comparable CPM model, then reallocates spend per channel for highest efficacy and efficiency.